Our Story


We're All4All

We’re for everybody. Period. That’s what we mean by ALL4ALL. Regardless of race, sexual orientation, identity, religion, or ability, everyone deserves to look good and feel great.


Gender Blind

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A Force For Good

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How did you get the name BLōFISH?

The name BLōFISH (and the company) was actually conceived on a cruise. While relaxing on the deck, a friend of Logan’s, our founder, started talking about a shirt design that she liked, but couldn’t find in her size. Which then led to a broader discussion about why clothes are divided by men’s and women’s sections at all. A few minutes later, the company concept was born, but it needed a name. That’s when someone threw out the name “BoyFit,” which Logan misheard as “BLōFISH.” Turns out everyone loved it, so that was that.